28 DAY DIAGNOSTIC PACK

Tools / Module Pack

28 DAY DIAGNOSTIC

ENTRADA
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THE DELGADO DIAGNOSTIC FOR TRANSFORMATION PROJECTS IS A PRODUCT DESIGNED TO ENABLE COMPANIES TO QUICKLY ARRIVE AT A DEVELOPMENT STRATEGY WHEN THERE BE CONSTRAINTS ON TIME AND /OR BUDGET TO UNDERTAKE A MAJOR INVESTIGATIVE OR RESEARCH PROGRAMME.

The idea is to develop strategies for the short, medium and long term, and help in assigning appropriate budgets to any development programme and its constituent parts.

THE PROCESS

The work can effectively be broken into several parts:

1• Understanding the current state of the company

a. The product and service offers
b. The sales process
c. General systems, processes and operations

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d. Brand and communications material
e. Network information and distribution model
f. Channels

2• Competitive Landscape

3• Market size and market potential

a. The current and potential size of the market
b. The segmentation or customer type breakdown
c. Consumer needs and expectations, behaviours and buying and usage patterns
d. The social, technological, economic and political landscape
e. The factors for change in the market

4• Understanding existing clients

a. The number and type of clients
b. Typical revenues
c. Typical behaviours, buying and usage
d. Client value

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5• Understanding the customer experience

Delgado will initiate a number of information gathering processes on the actual experiences that the customer has when interacting with the company:

Are the staff focused on customer needs?
Are the environments (virtual and physical) easy to navigate, comfortable and efficient to use?
Are the communications transmitting the right message, attractive and believable?
Is the brand recognisable and credible?

6• Research on New tendencies / practices

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THE END PRODUCT

  • · All of the research analysis
  • · An outline development plan
  • · Expected / anticipated results charts
  • · An outline cost plan for the development programme
  • · A time plan for the development stages
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